Saturday, March 22, 2014

Freedom of choice?

 Let me start with a little test. What is your first thought when I say:

 a) furniture?  b) fast food?  c) coffee?  d) clothes?  e) fashion magazine?

 Were your answers respectively: IKEA, McDonalds/KFC/Subway, Starbucks, H&M/ZARA, Vogue/Elle?

 In the times of overwhelming possibility of choices, we choose not to have a choice at all. We limit our options to those, whose logos shine the brightest and which ones are combine all in one mall.Are those the best quality things? Worth their price? Unique?


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